Archive for the ‘Live Coverage’ Category

The Power of a Pin

Friday, April 13th, 2012

Join IMRE Home IQ experts on April 23, 2012 to channel your inner pinner. Pinterest was recently named the number three social network in the U.S., behind Facebook and Twitter. With 104 million visitors last month alone, you can only wonder – What is the real power of a pin?

As part of a High Point Market event hosted by IMRE and Withit, Crystalyn Stuart, president of 5Loom powered by IMRE, will provide insight on how brands can integrate Pinterest as part of a larger “social discovery” strategy. Stuart will also discuss the shifting consumer decision funnel, ways brands can fully utilize the opportunities Pinterest offers, and best practices for protecting your brand against existing copyright regulations.

Crystalyn Stuart, President, 5Loom

Crystalyn Stuart, President, 5Loom

A panel of industry experts will also share their Pinterest perspectives and discuss how the platform is influencing the home and design industry.

Competitive Intelligence: The Power of Pinterest

Monday, April 23, 2012

6:30 pm – 8:30 pm

Natuzzi Americas Theater

130 W. Commerce Avenue, High Point

Space is limited. To attend this session, contact Sarah Findle, sarahf@imre.com.

Competitive Intelligence: The Power of Pinterest

Friday, April 6th, 2012

The spring edition of High Point Market kicks off in just a few weeks and we are excited to announce IMRE Home IQ will be hosting an event, in partnership with WithIt, to help answer the question – What is the real power of a pin?

Competitive Intelligence: The Power of Pinterest

Monday, April 23, 2012

6:30 p.m. – 8:30 p.m.

Natuzzi Americas Theater, 130 W. Commerce Ave., High Point, N.C., 27260

As our inspiration boards go from corkboard to computer screen, attendees will hear first hand how designers, media and brands are using Pinterest to build culture and collaboration in the home design space. Crystalyn Stuart, President of 5Loom, a social marketing enterprise powered by IMRE, will provide insight on how brands can integrate Pinterest as part of a larger “social discovery” strategy. A panel of industry experts will share their Pinterest perspective and discuss how the platform is influencing the design industry.

Meet our panelists:

Rachel DeSchepper – Web Editor, Country Living

RachelDeSchepper112 Competitive Intelligence: The Power of PinterestJamie Meares – Owner, Furbish Studio

JamieMeares112 Competitive Intelligence: The Power of Pinterest

Cheminne Taylor-Smith – Vice President of Marketing, High Point Market Authority

CheminneTaylor Smith112 Competitive Intelligence: The Power of Pinterest

Traci Zeller – Associate ASID, Traci Zeller Designs

TraciZeller112 Competitive Intelligence: The Power of Pinterest

Betty Lyn Eller – Vice President, IMRE Home (moderator)

BettyLynEller112 Competitive Intelligence: The Power of Pinterest

For full bios, click here.

Will you be at High Point Market? Are you interested in attending? Space is limited. RSVP to: Sarah Findle, sarahf@imre.com.

Not planning to be in High Point? No worries! We will be posting a full recap and review following the event. You can also follow us as we live tweet the event.

Kitchen & Bath Brands Want Your Feedback

Wednesday, April 27th, 2011

We had a great discussion via Twitter on #KBISraw during the second day of KBIS. We received a number of questions from top kitchen and bath brands who wanted insights from interior designers. Their questions touched on a variety of topics: product features, design trends, the economy’s impact on the industry, and more.

We want to extend the conversation and allow you to weigh in with your honest feedback, too. Take a look at the questions below and if you see one (or all) that you have a strong opinion about, share your responses in a comment on the post. You have a chance to impact future product offerings and the way kitchen and bath companies do business. Brands are listening to you – speak up!


Q1. What do you consider timeless design in the appliance space?

Q2. Are white appliances possibly making a comeback with the trend of all-white kitchens?

Q3. What is the one finish or dimension of sink that you (or clients) are asking for and no one is manufacturing?

Q4. Given 3 years of economic uncertainty, would you say the key driver of purchase decision is price/value or design/desire?

Q5. What are your clients’ top 3 criteria for a kitchen renovation?

Q6. When selecting countertops, how do you prioritize recommendations/purchase decision: color, price, durability?

Q7. Designers, do you/your clients sincerely care about sustainability? How much of an impact does it have on your purchases?

Q8. How do you feel about knockoffs? Should there be more industry pushback? Is there a perceived value for genuine design?

Q9. Do you find that clients specifically ask for products made in the USA? How important is it to them?

Q10. What is the top client request not being addressed by cabinet manufacturers?

Q11. What product ideas did you see at KBIS that have the most sales potential?

Q12. How do cabinetmakers differentiate beyond new product/price to sell more product to their market?

Q13. What are your top 3 reasons for your continued loyalty toward a particular brand?

Please indicate which question you are responding to by labeling answers. For example, A1. before response to Q1.

Thanks in advance for taking part in the conversation and sharing your insights.

Top 5 Events at KBIS 2011

Monday, April 25th, 2011

There’s been a lot of buzz on Twitter about the events that will take place during KBIS 2011. We’ve had our eye on five of them in particular, and most of them allow you to tune in even if you won’t be at the show.

1. Live #IntDesignerChat with Guest Host Mark Johnson

Mark Johnson has a long list of credentials: Director of Architect Relations & Education for Masco Cabinetry, FAIA architect, NKBA Certified Kitchen Designer (CKD) and AIBD Professional Building Designer. He’s more than qualified to host this week’s Interior Design Chat on Twitter. He’ll be live tweeting about Generational Design for Kitchens from KraftMaid booth C4537 and MerillatPro booth C4638. You can follow along Tuesday, April 26 at 3pm PT. This was the most tweeted-about KBIS event over the weekend, and anticipation is bound to keep buzz high. There should be a great conversation flowing, so don’t miss this weeks’ chat!

2. Merillat Kitchens Cooking Demonstrations with Chef Curtis Stone

Merillat spokesperson Curtis Stone will put on cooking demonstrations and giving autographs in booth #C4638. This event is creating a lot of buzz on the #KBIS stream, and there’s plenty of opportunities to take part. There will be demonstrations and autograph sessions on both Tuesday, April 26 and Wednesday, April 27. Check out the full schedule and make sure one of the sessions is on your to-do list.

3. Live broadcast of MyFixitUpLife

Mark & Theresa, the husband-and-wife team and hosts of MyFixitUpLife, are DIY experts with professional contracting backgrounds. They’ll be broadcasting their radio show from the AirKing booth Wednesday, April 27 at 3pm PT. If you haven’t heard their show before, you’re missing out. While you’re en route to Las Vegas for the show, check out their website and listen to some of their shows online.

4. Best of KBIS Competition

The top products at KBIS will receive the recognition they deserve on Wednesday, April 27 at 1:30pm PT. Drop in on booth #C6992 during your downtime at the show to vote for your top picks. Take a look at the products up for awards; which do you think are the biggest contenders?

5. #KBMUSTSEE

The final event on our list actually takes place on Twitter. Whenever you find something that you think needs to be highlighted for your KBIS followers, you can call out the product, brand, location and add #KBMUSTSEE. Each hour during the show, one of these tweets will be randomly selected by @kb_resource. Winners will receive a Starbucks gift card, which will definitely come in handy to perk up and prepare for (or recover from) lots of walking around the show floor. It will be interesting to see how many products receive multiple suggestions as a “must see” item.

There will undoubtedly be lots to see and do at KBIS 2011. What are you most looking forward to? If it didn’t make our list, leave a comment or tweet at us @IMREHomeIQ.

Seeing Green – What to expect at KBIS 2010

Wednesday, March 17th, 2010

 

Courtesy of KBIS

Courtesy of KBIS


How fitting that on St Patrick’s Day of all days, we’re talking Green. I’m sure it’s no surprise that as we look ahead to KBIS 2010, we can expect Green issues to be a hot topic once again this year.

The 2010 Kitchen & Bath Industry Show will be held April 16-18 in Chicago, where more than 35,000 attendees and nearly 700 exhibitors and co‐exhibitors are expected to attend. According to KBIS, attendee figures are showing a significant 40 percent increase over last year’s numbers at this time.

Each year KIBS showcases the very latest products and cutting-edge design ideas in the kitchen and bath industry. This year’s event will feature a wide array of product displays and demonstrations, professional development courses, interactive roundtable sessions and the opportunity to network with thousands of industry professionals.

Setting the stage for this year’s show, Sergio Zyman, former CMO, Coca-Cola, will serve as the keynote speaker for the Opening Ceremony. During his remarks, Zyman will discuss how last year’s economic crisis, which affects all markets and marketplaces, requires a completely new set of rules, competitive factors, and unique selling propositions.

Wondering what else you’ll see at the show? According to recent KBIS show press releases, new appliances are amongst the most anticipated category during the show. The latest in cooktops, refrigerators, dishwashers, and hoods will be on display, inviting feedback from industry leaders and attendees alike.

Additionally, the latest cabinet and hardware fixtures will also be on full display, including a large assortment of cabinets, knobs, deadbolt locks, hinges, levers, motion sliding doors, and other innovative cabinet and hardware‐related products.

Looking at the topics for the conference schedule, other trends this year include outdoor kitchens, European design trends, and new advancements in lighting and energy saving.

The IMRE team is gearing up for the show…we will hope to see you there!


IBS Recap – Video Clips of Industry Insiders Sharing Their Outlook for 2010

Friday, February 5th, 2010

Industry Insider

As many of you know, the Home Intel team spent several days in Las Vegas for the 2010 International Builders’ Show a few weeks ago. While we were at the show, we talked to representatives from a few of the industry’s top brands about their outlook for 2010.

Check out their insights in the following video clip. We’re happy to hear that many people seem to be cautiously optimistic.

We’d love to hear your thoughts too, so feel free to send us your expert opinion.

Renewed Optimism at the 2010 International Builders’ Show

Friday, January 29th, 2010

While there were undertones of Haiti and the Massachusetts election on the IBS show floor, the overwhelming attitude was one of renewed optimism — something we haven’t seen at IBS for several years.

We interviewed leading manufacturers in a range of categories serving all aspects of the home to hear first-hand whether the outlook for 2010 should be categorized as positive, negative or neutral.  Cautious optimism is the best way to summarize the tone from marketing command centers across the show floor.  

The majority pointed to improvements in consumer attitudes and a lift in residential, while commercial will continue to lag. Others predict the positive trend for residential will come, but not until the back half of the year. Several manufacturers cited diversified customer bases as the key to navigating down markets and prevailing in 2010.

When asked about new customer demands, we confirmed our belief that homeowners are, on one hand, actively seeking value and are, on the other hand, acutely interested in energy efficiency and other proof points of sustainability that directly benefit them.

For images from the show, check out the below slideshow. Next up….KBIS!

Home Intel Heads to Las Vegas for the International Builder’s Show

Sunday, January 17th, 2010

1013 45 banner home livecoverage Home Intel Heads to Las Vegas for the International Builders Show

This week, the Home Intel team is heading to Las Vegas for the International Builder’s Show. Its hard to believe that its already here, but we’re excited to hit the floor and report on the latest products and trends from the industry’s top manufacturers.

Check in daily for updates from the show. We’ll be capturing highlights below and on our Twitter feed – @homeintel.

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Live from West Coast Green

Thursday, October 1st, 2009

Couldn’t make it to West Coast Green this year?  That’s okay, we’re here live, and we are excited to share everything we see and learn. Enjoy the show from our perspective with live pictures below.  Or you can follow us on Twitter @GreenIntel for information on new innovations introduced and key developments that will influence the greening of the home industry.

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Thousands Attend NeoCon, Many More Follow Show Updates via Twitter

Wednesday, June 17th, 2009

This week, thousands of architects, interior designers and engineers attended NeoCon World’s Trade Fair. At the show, attendees had the opportunity to preview thousands of innovative products and resources for office, hospitality, health care, retail, government institutional and residential interiors from more than 1,200 showrooms and exhibitors.

Photo Courtesy of Neocon.com

Photo Courtesy of Neocon.com

In addition to scouring product displays, uncovering the latest trends in interior design, attending keynote presentations that focus on the future of design, the art of lighting and the relationship between creativity and motivation, show attendees could sit in on afternoon spotlights to learn more about how they can position their firms for success and better understand how they can impact change in the 21st century.

For the first time ever, attending bloggers and trade professionals could also capture and share activities and events happening at the show via Twitter, which allowed many people who could not attend this year’s event due to budget cuts or scheduling conflicts to follow show updates virtually.

While attendance may have been down at this year’s show, it appears that the trade show world continues to attract not only the hottest new products, but also the fastest means of communicating show floor events with the public.

As more brands embrace social media, we anticipate that we’ll see more people “attending” trade shows virtually by following updates on Twitter, Facebook, LinkedIn and other outlets designed to provide real-time updates. 



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