Archive for September, 2011

Yours, Mine and Ours

Wednesday, September 28th, 2011

newlyweds Yours, Mine and Ours

The vows. The cake. The first dance. Being a newlywed is true bliss – until the honeymoon is over and you realize you have two households to merge into one. Sure, sending thank-you cards to 200 guests and deciding on which gorgeous photos to include in the album are tough. But the real challenge is creating a new “home” as Mr. and Mrs.

I’m days away from celebrating my one-year wedding anniversary, so it wasn’t too long ago I was in this same predicament. Although, I’m probably in the teeny tiny minority of wives whose husband not only accompany them on trips to Crate & Barrel but actually suggests it as a Saturday afternoon activity. We’re also lucky to agree on the décor and style of our home (well, everything except for the nautical pieces he tries to sneak in…).

But for the great majority of newlyweds who have clashing taste and style, your first fight as husband and wife could very easily be over a table lamp. Not to mention the piles of registry gifts and all of the hand-me-downs your mother-in-law tries to pass off on you.

So what should you do? Here are a few tips of advice:

Choose your battles. There are some things each party is just not willing to give up, (his ratty recliner, her frilly accent pillows) so why argue about it? It’s okay to incorporate old with new. If you really feel strongly about an item, ask to him/her to keep it in their personal space, like a den or home office. After all, that’s why the “man cave” was invented.

Organized chaos.
While it’s perfectly acceptable for rooms to have a relaxed, cozy feel, it’s very possible your spouse may take it a little too far to the point of being messy. You can’t blame him/her for the occasional dirty socks, but if the clutter starts to cramp your style, gently suggest a cleaning schedule or offer to clean up half of the house while your partner tackles the other half.

Give and take.
With a new home comes the opportunity for all new furniture and décor. But having the luxury of picking out nicer pieces comes with the price of compromise. If you can’t come to a peaceful decision, try letting certain rooms be a reflection of each of you (him in the living room, her in the bedroom), just make sure it’s fairly divided.

In the end, it all comes down to communication. The more you talk with each other, the more you’ll learn about your partner’s preferences and style, which will ultimately lead to a smoother integration, less arguments and a joyful happily ever after.

Win a $10,000 Luxury Bathroom With Hansgrohe/Axor

Wednesday, September 21st, 2011

Hansgrohe HOMEIQ 300x300 Win a $10,000 Luxury Bathroom With Hansgrohe/AxorHansgrohe, the premium bathroom and kitchen faucet brand, is giving away $10,000 worth of products from its Axor brand of designer products through its “Unlock a Chance to Win” dream bath sweepstakes. The sweepstakes is being run entirely through the Hansgrohe Facebook page, on a special tab developed by IMRE.

The sweepstakes works by encouraging people to “like” the Hansgrohe page, then taking them directly to the sweepstakes tab where they can enter to win. Through this campaign, Hansgrohe expects to increase its fans on its new Facebook page, just launched in June.

In fact, the sweepstakes has already had significant results, generating over 1,600 new Hansgrohe fans.

In addition to developing the tab, IMRE generated content for the Hansgrohe Facebook wall that calls attention to the sweepstakes and showcases Hansgrohe and Axor products.

The sweepstakes showcases the power of a well-designed social media campaign to engage consumers online. Once fans are taken to the sweepstakes tab, they are also encouraged to post comments about how they relax and unwind.

If you would like to try to win the $10,000 Hansgrohe sweepstakes (as long as you’re not an employee of Hansgrohe or IMRE), click here. It runs through October 31, 2011.

Antiques: Refreshed, Refurbished

Thursday, September 15th, 2011

In all deference to those who revel in clothing, jewelry and décor that is, in modern terms, matchy-matchy, we at HomeIQ are excited to report on trend that is refreshingly and deliberately different.

The term shabby chic has existed for quite a while. Perhaps what we’re seeing is a hybrid of this trend, made more affordable and more livable for a younger set. It’s the concept of mixing traditional – modern, even – with antique or refurbished pieces to tell a story or create interest in younger homeowners.

HIQblog91411 300x227 Antiques: Refreshed, RefurbishedHome IQ met with Jamie Meares, owner of Furbish, a wonderfully eclectic, yet incredible accessible décor boutique in Raleigh, N.C. From our vantage point, it’s an eye-catching mix of refurbished antiques, edgy Southern décor, vintage pieces, gifts and more. In short, we wanted to pitch a tent and live there among the coolness. Meares confirmed a suspicion we’ve had for a while: That people have taste. They may not be able to afford a whole home full of custom pieces, but they’re discerning and savvy enough to know that one or two special décor pieces make a big difference.

“I like that we offer everything from earrings to repainted and restored antiques, but what I enjoy most is my customer experience,” said Meares. “We have people who come in with their family’s pieces. They love the history and heritage of the piece, but they want their own touch on it. We talk through how to modernize or paint it to create a new look. It’s all about giving them something that has history and their thumbprint on it.”

Meares’ concept is driven by her own tastes, which makes it personal and just plain cool to her clients. Is this happening all over the country? Home IQ set out to explore.

To do this, HomeIQ contributor Betty Lyn Eller posed similar questions to some experts in the design and décor world. Eller asked Charlotte Barnard, a New York City-based lifestyle expert who writes about design and retail, and Frances Bailey, editor for the new HGTV Magazine, hitting newsstand Oct. 4, a few questions on the topic:

HIQ: In our hometown of Raleigh, we have seen the emergence of home furnishing boutiques and stores that mix antique decor with eclectic and modern pieces.  Do you see this trend playing out across the country?

CB:  Indeed. It’s moved out of the city and into smaller independent retail environments. Some styles can still be identified by region, but I think the popularity of decorating TV shows has pushed tastes to be more consistent, like fashion. That’s why a mix is so important. It lets a person’s unique point of view come through.

FB:  Absolutely. Top boutiques like ABC Home and John Derian in NYC mix antiques and flea market finds side by side with new merchandise… and it works. And it’s not just NYC. I see this when I travel around the country that the coolest shops pair old with new to great aplomb.

HIQ: How have you observed antique pieces being used in conjunction with the more traditional and modern home styles?

CB: Antiques are being re-purposed for a function other than the one originally intended. A great example is Dewayne Lumpkin, of Home Economics, located in Grants Pass, OR. He takes a wing chair and recovers it in a British transit “route” sign, which is made out of canvas. The silhouette is antique, but the interpretation is completely up to date. It’s very fresh and fun.

HIQ:  Do you see a trend in younger homeowners wanting a mix of old and new in the home?

FB:  Yes! Twenty-somethings are just mad about vintage/antiques. The flea markets in Manhattan, Brooklyn and all up the Eastern Seaboard are full of younger people looking to create cool interiors with their finds. They sit happily beside Ikea and make the mix work.

HIQ:  What are the more popular antique pieces being sought to add interest to the home?  (I.e., chandeliers, sideboards, mirrors, etc)

FB:  Chandeliers and mirrors are hot ticket items with chairs being a close third. From the prestigious antique shows to the neighborhood dealer, chandeliers and mirrors seem to find homes quickly.

CB: I do see groupings of like items to make them appear more artful, like a wall of art pottery or ceramic birds. Alone, one would look odd, but in a group it looks curated.

This September salute your sofas, settees, and side tables

Wednesday, September 7th, 2011

Besides September serving as a month to recognize and celebrate a myriad of things including: Hispanic heritage,

Library card signup, responsible dog ownership and breakfast, among many others, the first month of fall is also a time to celebrate National Home Furnishings Month!

So as you are settling in on your couch with a good library book, shooing your pet off the new upholstery or eating breakfast at your banquet style dining table, show some extra appreciation for those everyday items that keep us comfy, and provide a little pizazz to our homes to boot!

Sponsored by International Market Centers, this is the third year for Home Furnishings Month, with this year’s theme being “Is it home yet?”. The website features a list of special discounts and sweepstakes retailers are offering this month, as well as new content including home makeover tips and trend information, design quizzes to engage consumers, and woman-on-the-street interviews featuring HGTV’s Monica Pedersen.

One of the best interactive features in my opinion is the ability to share your story about how you’ve made your home your own, give accolades to a store you love, or share before and after photos from a DIY renovation.

Check out the site and give that old chair an extra pat of appreciation, or maybe add a new favorite piece to your collection this month!

We want to know: What is your favorite piece of furniture in your house?

Protect your brand from a XXX threat

Thursday, September 1st, 2011

There’s a new Internet domain coming out this fall as a way to identify adult entertainment websites. The non-profit Internet Corporation for Assigned Names and Numbers (ICANN) regulates website domains. Last year they announced a move to create the .xxx domain as an alternative to the more common .com or .org domains. In theory, this will be a way for businesses and consumers to clearly identify adult content.

“The creation of .xxx will create a clearly signposted place where adult entertainment can be accessed and allow surfers to have a clear idea of the nature of the site before they click, rather than after,” according to a statement posted on the ICM Registry website, which is the organization responsible for .xxx domain registrations.

Regardless of the intent of the new .xxx domain, there is still the potential for brand names to be hijacked during the initial bidding for URLs. Each time a new top-level domain (such as .tv, .eu or .xxx) is introduced, new Internet ‘real estate’ is created. Depending on the equity of your brand, that real estate can be extremely valuable. For example, imagine someone leveraging a brand name like “Nike” to drive traffic to “Nike.xxx”. (more…)


©2012 | Terms of Use